As the craze for Zoégas' Mon Ami promotional jars intensifies—first reported earlier this week with rapid sell-outs—a video shows customers brawling in a Halmstad store, while crying callers flood an ICA in Bunkeflostrand. Jars are reselling for over 3,000 kronor on Tradera.
Building on the initial buzz around Zoégas' free Mon Ami-patterned anniversary jars (given with two coffee pack purchases), demand has escalated dramatically. A video on Aftonbladet depicts a physical altercation in a Halmstad store over the jars. At ICA Supermarket in Bunkeflostrand, staff report overwhelming calls from distraught customers, including some in tears, unable to secure one.
Resale activity is booming on Tradera, with the priciest jar fetching over 3,000 kronor—labeled 'circular trade' by the platform. To cope, a Tibro store now limits jars to buyers of an entire coffee case (over 1,000 kronor), seen as cheaper than auctions.