Ida Norström now runs a profitable electricity company with eight employees. She founded Energy Effective Solutions at age 20 after feeling sidelined in the industry.
Ida Norström gained her first taste of running a business during high school on the electricity and energy programme in Strängnäs. There she operated a UF company as part of her studies.
After graduation she worked two years in the electricity sector. She felt her ideas were not taken seriously by older male colleagues and decided to start her own firm.
Energy Effective Solutions was founded in 2019 together with Staffan Schager. It supplies green solutions such as solar panels and electric vehicle chargers around the Mälardalen region. In 2024 the company reported turnover of 22.3 million kronor and a profit of 1.7 million kronor.
“I never doubted that it would work,” says Ida Norström. She hopes more young women will dare to enter the crafts sector.
