JUZUR has signed a memorandum of understanding with Hossam Fahmy Consultancy to develop the strategic vision and leasing strategy for its Neo mixed-use commercial project in New Cairo.
The agreement assigns Hossam Fahmy Consultancy responsibility for shaping the project's overall concept and identity. It also covers advice on commercial and administrative leasing strategy, including tenant mix and brand positioning.
Hossam Reda, CEO of JUZUR, said the partnership reflects the company’s focus on establishing a clear vision and operational framework for its developments from the outset. The aim is to create a balanced commercial destination that serves investors, businesses, and visitors.
Hossam Fahmy, Founder of Hossam Fahmy Consultancy, said the firm will leverage its experience in developing commercial concepts to support Neo’s positioning and long-term operational strategy. Neo spans approximately 4.5 feddan and will include retail units, medical clinics, and administrative offices.