With the first track "Been Undone" released alongside January's Wolf Moon, Peter Gabriel's *o/i* album rollout—announced earlier this month—mirrors his 2023 *i/o* strategy. This phased approach underscores his history of delayed albums and sparks ideas for broader promotion amid comparisons to consistently active peers.
Peter Gabriel has kicked off his new album o/i with one track per full moon, starting with "Been Undone" for the Wolf Moon, as previewed in the January 2 announcement. This unconventional schedule suits the Genesis alum and solo icon, long noted for his aversion to deadlines.
Gabriel's output has been sparse: just three studio albums since the 1986 hit So, including a 21-year wait between 2002's Up and 2023's i/o. While classics like "In Your Eyes" and "Sledgehammer" endure, especially among older fans, those under 40 know him less, partly due to minimal catalog promotion.
Peers demonstrate alternatives. Bruce Springsteen, another Amnesty International ally, stays relevant through steady releases and tours of back catalog. Bob Dylan leverages documentaries and archives. David Byrne tours often, collaborates with newcomers, and reunited Talking Heads for reissues and film.
As Gabriel prepares for touring, opportunities abound: deluxe reissues of early solo albums, intimate shows at venues like New York's Beacon Theatre, London's Hammersmith Apollo, or LA's Wiltern; a career-spanning documentary; an autobiography; or a Genesis reunion. Such moves could widen his reach and cement his influence for future generations.
