A PUMA uniu forças com a varejista indiana Superkicks em um novo tênis Palermo que se inspira na fruta jamun e nos verões da infância na Índia.
A colaboração apresenta duas opções de cores. Uma delas é banhada em roxo para evocar o efeito de mancha da fruta, enquanto a outra começa branca e desenvolve personalidade com o uso, assim como as manchas reais de jamun nos dedos e nas roupas. Ambos homenageiam a fruta como um símbolo do verão indiano e das memórias das visitas à casa da avó.
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PUMA and Madhappy have released details on their second joint collection, featuring 21 pieces of apparel, accessories, and footwear for spring 2026. The lineup centers on a reimagined Speedcat Plus sneaker in satin jacquard with micro-floral motifs. It launches exclusively on Madhappy on March 6, followed by a wider release through PUMA on March 12.
PUMA has partnered with Korean designer label JiyongKim for their first collaborative collection, reinterpreting the classic V-S1 football boot. The sneakers feature sun-bleached surplus fabrics in ivory and black colorways, set to release on February 28 in select Asian markets. A pop-up event will celebrate the launch at JiyongKim's flagship store in Seoul.
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Jil Sander unveiled a new collaboration with Puma during its Fall/Winter 2026 runway show, featuring the first original sneaker design from the partnership in 20 years. The shoe appeared on VIP attendees in the front row, blending Puma's classic elements with Jil Sander's elegant style. This marks the next phase after reviving a 1998 design last season.
adidas Originals has partnered with the streetwear brand SP5DER for a global collection featuring redesigned Superstar Supermodified sneakers and graphic T-shirts. The capsule merges SP5DER's punk-inspired aesthetic with adidas's heritage. It pre-launches on February 27, 2026, via SP5DER's website, with a wider release on March 3.
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Coca-Cola and adidas Originals will release a collaborative Superstar II sneaker on June 6 through adidas Japan. The shoe forms part of a six-piece summer collection and features a white base with cream and red details plus Coca-Cola Classic script branding.
Adidas has introduced the Adimule Superstar, a Birkenstock-inspired clog that merges the comfort of the original Adimule with Superstar styling. The design includes suede uppers, cork soles, studded details, and the brand's signature shell toe. It is expected to launch on the Adidas website later this year.
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Nike is releasing the Ja 3 x Kool Aid Pink Lemonade sneakers featuring bold mismatched colors. The shoes go on sale for 135 dollars via the company's website.