Ravi Mohan's upcoming Tamil film 'Bro Code' has run into legal trouble for sharing its name with an alcohol brand's trademark. A New Delhi-based company has challenged the title, but the Madras High Court has issued an injunction protecting the film's production. The case highlights tensions between entertainment and trademark rights in India.
Ravi Mohan, known for his acting roles, has ventured into production with Ravi Mohan Studios, announcing 'Bro Code' as their debut project. The film, a pan-Indian action comedy, stars Mohan and SJ Suryah in lead roles and is directed by Karthik Yogi, whose previous works include 'Dikkiloona' (2021) and 'Vadakkupatti Ramasamy' (2024).
The legal issue arose when Indo Bevs Private Limited, an alcohol company based in New Delhi, objected to the film's title, claiming it infringes on their registered trademark 'Bro Code'. According to reports from The Hindu, the company contacted Ravi Mohan Studios regarding the unauthorized use. In response, Ravi Mohan approached the Madras High Court, seeking a declaration that the title does not violate the trademark and requesting a permanent injunction to prevent interference with the film's production, publicity, marketing, distribution, or release.
The court granted the injunction, restraining Indo Bevs from issuing threats to distributors, exhibitors, OTT platforms, satellite TV partners, or licensees. Details from Live Law indicate that Mohan's plea emphasized the non-infringing nature of the title for cinematic purposes.
Director Karthik Yogi shared insights in an interview with Chennai Times, describing the project as an exciting collaboration. "SJ Suryah’s character will be positive, likeable, and equally important to Ravi anna. They were both my first choices for the film," Yogi said. He recounted narrating the story to Mohan by mimicking Suryah to convey the character's energy, noting Suryah's busy schedule but commitment to the role.
This dispute underscores the challenges filmmakers face in securing unique titles amid growing trademark protections, particularly in India's bustling entertainment industry. As of now, production continues uninterrupted under the court's order.
