Telugu cinema in 2025: a year of recalibrating

Telugu cinema in 2025 shifted from blockbuster expectations to introspective storytelling, with small-budget films shining amid mixed big-ticket results. Gender-focused narratives and innovative uses of mythology marked the year, though not all ambitious projects succeeded.

In 2025, Telugu cinema entered an introspective phase without relying heavily on superstars, producing a diverse range of films from small to large budgets. Big releases like Shankar's Game Changer, starring Ram Charan and Kiara Advani, disappointed despite high anticipation due to weak writing. Similarly, Pawan Kalyan's Hari Hara Veera Mallu, a historical epic against Mughal emperor Aurangzeb, faltered from poor narrative and VFX. Nandamuri Balakrishna's Akhanda 2: Thaandavam opened strongly with its Sanatana Dharma theme but failed to maintain momentum.

Gender-conscious films stood out, including Rahul Ravindran's The Girlfriend, where Rashmika Mandanna portrayed a toxic relationship, emphasizing autonomy. Praveen Kandregula's Subham, a horror-comedy produced by Samantha Ruth Prabhu, and Paradha explored marital equity and societal constraints on women. Anushka Shetty's comeback in Krish Jagarlamudi's Ghaati addressed a woman's fight against a drug nexus, though the film received mixed reviews.

Mythology-themed projects varied in success. Tamannaah Bhatia's Odela 2 lacked a strong story despite visuals, while Karthik Gattamneni's Mirai, blending Hindu myths, history, and science with Teja Sajja, became a box-office hit. Vishnu Manchu's Kannappa disappointed with incoherent storytelling.

Smaller films brought fresh voices. Rohit Penumatsa's Gopi Galla Goa Trip demystified Goa through a coming-of-age tale. Ram Jagadeesh's Court: State vs A Nobody tackled POCSO Act misuse in a caste conflict, starring Priyadarshi Pulikonda. Venkatesh's comedic Sakranthiki Vasthunam succeeded during Sankranthi, aided by Aishwarya Rajesh. Nani's HIT: The Third Case was a commercial success but lacked emotional depth.

Overall, 2025 highlighted creative range, with indie sensibilities like 23 Iravai Moodu on Dalit life and Little Hearts' puppy romance promising a recalibrated future for the industry.

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