Video games to be theme at 2025 book fair
Next year's book fair in Gothenburg will feature video games as its main theme, described by organizers as the largest cultural form. The event is expected to attract record visitors based on early ticket sales.
The 2025 Book Fair, held in Gothenburg from September 26–29, was recently announced with video games as the central theme. According to SVT, video games are "the largest cultural form we have," and the theme aims to explore the intersection between gaming and literature. Organizers emphasize that it will include seminars, exhibitions, and meetings with game developers and authors.
Meanwhile, Expressen reports on a visitor success already in the planning phase. Early ticket sales have exceeded expectations, with projections of over 100,000 visitors – an increase from previous years. This builds on the 2024 event's strong recovery after the pandemic.
The background to the theme choice lies in video games' growing role in cultural life. Sweden has a strong gaming industry, with companies like Mojang and DICE as examples. Organizers hope the theme will broaden the audience and attract younger generations to the book fair, which has traditionally focused on literature.
No direct quotes from organizers are specified in the sources, but the initiative is seen as a step to modernize the event. Visitors can expect interactive zones and discussions on storytelling in games versus books.