AI in Gaming
Xbox's new leaders pledge focus on hardware and brand revival
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Asha Sharma, the new CEO of Microsoft Gaming, and Matt Booty, Xbox's chief content officer, have emphasized a commitment to new Xbox hardware as part of a broader effort to revive the brand. Their statements follow the retirement of long-time leader Phil Spencer and the departure of Sarah Bond. Sharma, coming from Microsoft's CoreAI division, promises announcements soon while stressing learning about ongoing strategies like Game Pass and multiplatform publishing.
Take-Two Interactive's shares fell 7.9% on January 31, 2026, following Google's unveiling of Project Genie, an AI tool for generating interactive worlds. The decline occurred ahead of the company's fiscal third-quarter earnings report scheduled for February 3. Investors are concerned about AI's potential impact on game development.
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Sandfall Interactive has detailed its limited generative AI experimentation for placeholder textures in Clair Obscur: Expedition 33, following the game's disqualification from Game of the Year and Best Debut Game at the Indie Game Awards 2025. The studio, which patched out the assets shortly after launch, vows all future projects will be fully human-made.
miHoYo, known for Genshin Impact and Honkai: Star Rail, has shared a first teaser for an upcoming fantasy MMO built on Unreal Engine 5. The project incorporates AI features for its ecosystem, battles, and NPCs, marking a shift from the developer's typical anime aesthetic. Details remain sparse, with no official name or release date announced.