Tesla kicked off Cybertruck deliveries in the United Arab Emirates on January 21, 2026, handing over around 63 vehicles at a Dubai launch event. This marks the electric pickup's entry into the Middle East after initial deliveries in South Korea, even as US sales continue to slump—as detailed in prior coverage—and regulatory hurdles block Europe.
The launch took place in Dubai's Al Marmoom desert area, featuring a light show and captured in posts from Tesla's Europe and Middle East X account. Images showed excited owners taking delivery alongside large lots of Cybertrucks ready for buyers.
UAE pricing commands a premium: the Dual Motor AWD starts at AED 404,900 (~$110,000), versus $79,990 in the US, and the Cyberbeast at AED 454,900 (~$123,000) against $114,990. Orders opened in the Middle East in September 2025, with configurators now live in Saudi Arabia, Qatar, Jordan, and Israel for upcoming regional deliveries.
This follows Cybertruck's first international market in South Korea (deliveries from November 27, 2025). Both areas permit sales without heavy modifications needed for Europe, where the sharp-edged stainless steel body, over 3.5-tonne weight, and other issues violate standards. Even US Army imports for Europe are barred, and UK officials have seized unofficial ones.
The move contrasts with US struggles—2025 sales fell sharply short of projections, as covered previously in this series—with expansion targeting affluent Middle East markets suited to the vehicle's desert capabilities, though analysts doubt it will fully offset domestic demand issues.