20th Century Studios' The Devil Wears Prada 2 launched with $10 million in Thursday US previews and $33 million on Friday, positioning it for a $75 million to $80 million three-day domestic debut. The sequel, starring Anne Hathaway, Meryl Streep, Emily Blunt, and Stanley Tucci, has generated over $50.5 million worldwide already. Exhibitors report strong presales and themed events boosting attendance.
The Devil Wears Prada 2 kicked off its US run with $10 million in Thursday previews starting at 2 p.m., followed by a $33 million Friday including previews across 4,150 theaters. This includes 1,000 Premium Large Format screens, over 200 DBOX/Motion screens, and 100 ScreenX screens. Sources project a domestic opening of $75 million to $80 million, potentially reaching $85 million, driven by date crowds, fans, and ladies' nights. Presales hit $20 million, comparable to recent blockbusters like Project Hail Mary and Dune: Part Two, though frontloading is expected due to its female audience skew. Alamo Drafthouse surpassed $1 million in presales, while Cinergy Entertainment noted group buyouts and popular Prada-themed events like brunch and a 'human crane' giveaway with designer bags. Traci Hanlon, CMO of Cinergy, said, “Presales for Devil Wears Prada 2 are super-strong, with a lot of group buyouts coming in.” The Boxoffice Company reported 28% of US weekend showtimes allocated to the film. Globally, it earned $50.5 million from 35 markets on Thursday, with a $180 million worldwide opening forecast. Standouts include Italy ($5.9 million), Brazil ($3.2 million), and Germany ($3.1 million), topping charts in most territories. RelishMix highlighted half a billion in social media reach, calling conversation “positive for The Devil Wears Prada 2, fueled by nostalgia hitting like a luxury brand relaunch.” The Rotten Tomatoes audience score sits at 88%, above the original's 76%, with critics at 78% certified fresh. The $100 million production arrives nearly 20 years after the 2006 original, which grossed $124.7 million domestic and $326.5 million worldwide.
