Colombia's fashion industry generates over 33 trillion pesos annually, equivalent to 10% of industrial GDP, and creates hundreds of thousands of jobs. Experts highlight lasting trends like long-sleeve dresses and powdery tones at events such as Bogotá Fashion Week. These preferences reflect a market shaped by influencer recommendations, trusted by 61% of Colombians.
In Colombia, the fashion sector is a major economic driver, generating over 33 trillion pesos yearly and accounting for 10% of industrial GDP. Recent figures indicate it creates hundreds of direct jobs, potentially reaching 1.6 million when including indirect ones. Ovidio Claros, president of the Bogotá Chamber of Commerce, told La República that the capital's fashion spaces play a key role in the economy, showcasing Colombia's best image abroad, as seen with designers at New York Fashion Week.
At Bogotá Fashion Week, local creators outlined top market demands. Yeimy Rojas from Quimera advised long-sleeve dresses as the season's best buy, versatile with boots or sneakers, noting that 70% of clients seek them. Janeth Villar of Seven 7 called shines the top choice. Faride Ramos recommended powdery tones, coffee, mocha, and tobacco for refined looks.
For jewelry, Valentina Giraldo of Valéntti emphasized that large gold or silver bracelets or chokers elevate any outfit. These trends prioritize multifunctional pieces over fleeting virals. Moreover, 61% of Colombians view influencer recommendations as reliable, guiding purchases for the coming year.