Shein planerar att förvärva Everlane i en affär värd 100 miljoner dollar

Ultra-fast fashion-jätten Shein planerar att förvärva det hållbara klädmärket Everlane i en affär som skulle värdera det senare till 100 miljoner dollar. Obekräftade uppgifter om transaktionen har väckt starka reaktioner inom modebranschen.

Det potentiella förvärvet kommer som en överraskning med tanke på de två företagens kontrasterande strategier. Everlane byggde sitt rykte på radikal transparens och etiska metoder sedan starten 2011, och nådde en toppvärdering på 600 miljoner dollar år 2020. Shein har däremot mött kritik för sina arbetsmetoder och sin miljöpåverkan.

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