AI demand disrupts NAND market and raises SSD prices permanently

The surging appetite for AI storage is quietly upending the NAND market, pushing SSD prices toward a new, higher baseline. Analysts predict that the adoption of higher-layer NAND and QLC technologies will hinder supply growth, leading to irreversible price increases.

The NAND market, crucial for solid-state drives (SSDs), faces significant strain from artificial intelligence's voracious data storage needs. According to a recent analysis, this demand is breaking traditional market dynamics, with SSD prices expected to settle at permanently elevated levels without any foreseeable upper limit.

Key factors include the slower pace of supply expansion due to the integration of higher-layer NAND architectures and quad-level cell (QLC) technologies. These advancements, while increasing storage density, are not keeping up with AI-driven consumption, resulting in a supply-demand imbalance.

The report, published on January 18, 2026, highlights how AI's storage hunger is reshaping the semiconductor landscape. No specific quotes from analysts were detailed, but the consensus points to a future where component costs for NAND and SSDs continue to rise sharply.

This development echoes recent surges in RAM prices but appears more profound, as AI applications demand vast, persistent data storage. Industry watchers anticipate ongoing challenges for consumers and businesses reliant on affordable storage solutions.

Makala yanayohusiana

Empty store shelves for RAM, GPUs, SSDs, and hard drives amid AI-driven shortages, with shocked customers and inflated price tags.
Picha iliyoundwa na AI

RAM shortage expands to GPUs, SSDs and hard drives

Imeripotiwa na AI Picha iliyoundwa na AI

The RAM shortage driven by Big Tech's AI demands—which has already raised PC prices, curbed AI PC hype, and prompted OEM adjustments—continues reshaping the industry into 2026. Price spikes for standalone DDR5 RAM kits hit 300 to 400 percent by late 2025, with effects now rippling to graphics cards, high-capacity SSDs, and even traditional hard drives as supplies tighten.

Global MLC NAND capacity is projected to drop more than 40% year-over-year in 2026, as TLC and QLC SSDs gain dominance. This shift is driven by increasing demand from AI workloads. The change marks MLC's retreat to niche markets.

Imeripotiwa na AI

Japanese memory maker Kioxia has announced that its manufacturing capacity is fully booked until the end of 2026, due to surging demand from AI investments. This shortage is expected to keep SSD prices high for both enterprise and consumer markets. Executives warn that companies cannot afford to halt AI spending amid competitive pressures.

Raspberry Pi prices have surged to their highest levels ever due to escalating memory costs driven by AI demands. This increase is making the popular hobby computers unaffordable for schools and educational programs worldwide. The development highlights the unintended consequences of the AI boom on accessible technology.

Imeripotiwa na AI

Taiwan Semiconductor Manufacturing Company (TSMC), the world's leading chipmaker, announced record earnings for the fourth quarter. The firm stated that demand for AI chips remains endless, despite concerns over a potential bubble. Customers continue to request more capacity from the company.

Prices for large external SSDs have dropped below those for internal drives, diminishing the appeal of 4TB SATA SSDs. TechRadar reports that rapid convergence in external and NVMe storage costs is eroding the once-significant cost advantage of SATA SSDs. This shift signals potential obsolescence for traditional internal storage options.

Imeripotiwa na AI

Nintendo president Shuntaro Furukawa has stated that the company is closely watching rising RAM prices and tariffs, which could potentially affect the Nintendo Switch 2's pricing. In a recent interview, Furukawa emphasized that there is no immediate impact on earnings but the situation requires ongoing attention. The executive outlined Nintendo's strategy to mitigate these economic pressures through long-term planning.

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