Asus backtracks on ending sales of RTX 5070 Ti GPUs

Asus has reversed its earlier statement about discontinuing the RTX 5070 Ti and RTX 5060 Ti 16GB graphics cards, attributing the confusion to incomplete information shared with media. The company assures continued production despite supply constraints from memory shortages. This comes after reports of limited availability in markets like Australia.

In a recent development, Asus clarified that its GeForce RTX 5070 Ti and RTX 5060 Ti 16GB models remain in production and available for sale. The company issued a press release stating, "Certain media may have received incomplete information from an ASUS PR representative regarding these products. The GeForce RTX 5070 Ti and GeForce RTX 5060 Ti 16 GB have not been discontinued or designated as end-of-life (EOL). ASUS has no plans to stop selling these models."

The backtrack follows comments made to the YouTube channel Hardware Unboxed, where Asus reportedly indicated the GPUs were entering "end-of-life status" due to supply shortages. Hardware Unboxed's video, released on January 15, 2026, highlighted insights from Australian resellers who noted the RTX 5070 Ti was "no longer available to purchase from partners and distributors," with shortages expected through at least the first quarter of 2026. In a pinned comment, the channel acknowledged Asus's reversal as a complete walk-back of the original statement.

Asus explained the situation stems from supply fluctuations caused by memory constraints, which have temporarily impacted production output and stock levels. "Availability may appear limited in certain markets, but this should not be interpreted as a production halt or product retirement," the company added. It is collaborating with partners to stabilize supply as conditions improve.

This episode underscores broader challenges in the GPU market, driven by surging demand for memory amid the AI boom. Retailers' reports suggest acquiring these cards may remain difficult in the near term, fueling frustration among gamers facing higher prices for PC components.

Makala yanayohusiana

Illustration depicting gaming hardware price surges due to AI data center demand, with Asus products, elevated price tags, and a delayed PS6 reference.
Picha iliyoundwa na AI

AI demand prompts gaming hardware price hikes in 2026

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Asus has announced price adjustments for its gaming devices starting January 5, 2026, citing shortages driven by the AI boom. Reports indicate AMD and Nvidia will significantly raise GPU prices this year due to surging demand for components from AI data centers. These changes could delay next-generation consoles like the PlayStation 6.

Asus has ceased production of the NVIDIA RTX 5070 Ti and RTX 5060 Ti 16GB graphics cards, citing supply shortages amid a memory crunch. The move effectively discontinues these models for the company, though NVIDIA insists it continues shipping all GeForce products. Retailers report the cards are unavailable through at least the first quarter of the year.

Imeripotiwa na AI

Nvidia is rumored to restart production of its discontinued GeForce RTX 3060 graphics card in the first quarter of 2026, amid ongoing shortages driven by AI demand. The move aims to provide gamers with a more affordable GPU option as prices for new hardware continue to rise. Reports stem from a reliable leaker and highlight the impact of data center needs on consumer components.

A global shortage of RAM, driven by AI data center demands, has caused PC memory prices to surge by 40 to 70 percent in 2025, leading to higher costs and lower specs for computers in 2026. This development is dampening the hype around so-called AI PCs, as manufacturers shift focus amid waning consumer interest. Analysts predict volatility in PC sales this year, with shortages persisting beyond 2026.

Imeripotiwa na AI

At CES 2026, Nvidia announced no new GeForce graphics cards, instead emphasizing software upgrades like DLSS 4.5 and the launch of G-Sync Pulsar monitors. The shift comes amid RAM shortages driven by AI demand, impacting potential mid-generation GPU refreshes. CEO Jensen Huang's keynote prioritized the company's AI business over gaming hardware.

The Asus ROG Xbox Ally X handheld gaming device has seen its price rise significantly in Japan amid ongoing RAM and storage shortages. The increase, from ¥139,800 to ¥169,800, equates to about $196 more in US dollars. This change highlights broader challenges in the gaming hardware market driven by AI demand.

Imeripotiwa na AI

Amazon is offering significant discounts on Asus TUF Gaming F16 laptops, with the 2024 model reduced by $200 to $800 and the 2025 version cut by $300 to $1,000. These deals highlight the appeal of traditional gaming laptops amid the rise of portable handhelds like the Steam Deck. The sales provide strong value for gamers seeking versatile machines.

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