Asus backtracks on ending sales of RTX 5070 Ti GPUs

Asus has reversed its earlier statement about discontinuing the RTX 5070 Ti and RTX 5060 Ti 16GB graphics cards, attributing the confusion to incomplete information shared with media. The company assures continued production despite supply constraints from memory shortages. This comes after reports of limited availability in markets like Australia.

In a recent development, Asus clarified that its GeForce RTX 5070 Ti and RTX 5060 Ti 16GB models remain in production and available for sale. The company issued a press release stating, "Certain media may have received incomplete information from an ASUS PR representative regarding these products. The GeForce RTX 5070 Ti and GeForce RTX 5060 Ti 16 GB have not been discontinued or designated as end-of-life (EOL). ASUS has no plans to stop selling these models."

The backtrack follows comments made to the YouTube channel Hardware Unboxed, where Asus reportedly indicated the GPUs were entering "end-of-life status" due to supply shortages. Hardware Unboxed's video, released on January 15, 2026, highlighted insights from Australian resellers who noted the RTX 5070 Ti was "no longer available to purchase from partners and distributors," with shortages expected through at least the first quarter of 2026. In a pinned comment, the channel acknowledged Asus's reversal as a complete walk-back of the original statement.

Asus explained the situation stems from supply fluctuations caused by memory constraints, which have temporarily impacted production output and stock levels. "Availability may appear limited in certain markets, but this should not be interpreted as a production halt or product retirement," the company added. It is collaborating with partners to stabilize supply as conditions improve.

This episode underscores broader challenges in the GPU market, driven by surging demand for memory amid the AI boom. Retailers' reports suggest acquiring these cards may remain difficult in the near term, fueling frustration among gamers facing higher prices for PC components.

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Asus has ceased production of the NVIDIA RTX 5070 Ti and RTX 5060 Ti 16GB graphics cards, citing supply shortages amid a memory crunch. The move effectively discontinues these models for the company, though NVIDIA insists it continues shipping all GeForce products. Retailers report the cards are unavailable through at least the first quarter of the year.

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