ATL board approves alcohol service until 08.00 during football World Cup

The joint ATL board decided on Tuesday that bars in several Dalarna municipalities may serve alcohol until 08.00 during the 2026 football World Cup. The decision covers matches airing late at night Swedish time. Bars need permits for each match and must prominently show live broadcasts.

The joint board for alcohol, tobacco and over-the-counter medicines, ATL-nämnden, made the decision on Tuesday to extend serving hours for bars during the football World Cup. It applies to the municipalities of Borlänge, Falun, Gagnef, Hedemora, Ludvika, Smedjebacken and Säter.

Bars must apply for permits for each individual match and focus on showing live World Cup broadcasts. Serving is allowed as long as the match is expected to last, but no later than 08.00. The temporary guidelines apply only during the World Cup period, from June 11 to July 19.

Since the World Cup is held in the USA, several matches will air at night Swedish time, including Sweden's group stage games: June 15 at 04.00 against Tunisia, June 20 at 19.00 against the Netherlands, and June 26 at 01.00 against Japan.

"It is good with some life and that they adapt when something happens," says Gabriella Melin in Borlänge.

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Realistic image of 2026 World Cup hydration break on soccer field with TV ad on Jumbotron amid players resting.
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FIFA permits ads during mandatory 2026 World Cup hydration breaks

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FIFA will allow broadcasters to air commercials during three-minute hydration breaks in each half of 2026 World Cup matches, confirming a policy that balances player welfare with revenue opportunities. The breaks, held regardless of temperature, provide a roughly 2:10 ad window, with U.S. and UK partners planning varied uses amid fan debate.

Pubs in Örebro can open outside regular hours during the football World Cup in Canada, Mexico and the USA. Matches will air late in Swedish time. Sweden's participation in the men's tournament was confirmed on Tuesday.

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The Swedish parliament has decided to remove the requirement for food service at venues selling alcohol. From this summer, restaurants and bars can obtain serving permits without offering meals.

Town officials in Foxboro, Massachusetts, refused to grant an entertainment license for FIFA World Cup matches at Gillette Stadium until organizers guarantee nearly $8 million in security funding. The select board expressed frustration during a meeting on February 18, 2026, highlighting the town's limited budget and the event's high security demands. Organizers from the Boston 2026 Host Committee stated that federal grants are expected soon to cover the costs.

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Clara Brugada, head of Mexico City government, unveiled plans for 18 free Futboleros Festivals with giant screens to watch 2026 World Cup matches. Seven venues will air all games, while others will show key moments. Cultural activities, concerts, and indigenous cuisine will complement the events.

With 100 days until the 2026 FIFA World Cup kicks off in North America, ticket demand has exceeded supply more than 30 times, leading to nearly 2 million sales. However, surprise sales windows reveal availability for some matches, while prices continue to rise on secondary markets. Fans express concerns over costs and geopolitical tensions affecting travel.

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The FIFA World Cup 2026 schedule has been announced, featuring 104 matches across the United States, Canada, and Mexico from June 11 to July 19. The tournament draw places 48 teams into 12 groups, with opening matches highlighting host nations and traditional powerhouses. Broadcasters BBC and ITV in the UK will cover key games, including those for England and Scotland.

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