Avianca launches Magno, its new Elite status in LifeMiles

Avianca unveiled Magno today, the highest tier of its Elite program via LifeMiles, to reward its most loyal members with personalized benefits.

The Colombian airline announced the new status as part of LifeMiles' 15th anniversary. Jaime Manso, senior vice president of Loyalty and LifeMiles, said Magno recognizes the most loyal travelers with an integrated experience. The LifeMiles program has more than 16 million users in the region and operates in over 11 countries. Magno members will receive upgrades to Business Class on routes in the Americas, unlimited VIP lounge access and personalized service at Bogotá's El Dorado Airport. Additional perks include free seat selection, complimentary extra baggage and a 100 percent Elite bonus to earn miles. The initiative aims to strengthen ties with frequent customers.

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Gabriel Oliva, president of Avianca Group, and Ramón Jesurún, president of the Colombian Football Federation, announced Avianca as the official airline for Colombia's national team at the 2026 FIFA World Cup. The airline will provide around 3,000 flights with over 600,000 seats to venues in Mexico, Canada, and the United States.

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Avianca selected over 50 athletes from 188 applicants to transport them to competitions via its Silla E platform, with trips scheduled from February to December 2026. The airline will provide 100 tickets to athletes from various regions and disciplines. Executives and athletes emphasized the initiative's importance for Colombian sports.

Wingo airline launched two new direct routes from Medellín to Guatemala City and Montego Bay in Jamaica, reaching 10 international flights from the Antioquian capital. These operations, coordinated with local entities, will start in June with three weekly frequencies each.

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Lemon has opened a waitlist in Colombia for its Visa Lemon Card, which has no annual fee and returns the equivalent of 4x1000 in digital dollars per purchase. Those registering before April 6 will enter raffles for over $40 million in prizes, plus a trip for two to a Colombia soccer match this year.

Kenya Airways has partnered with Accor to let customers redeem Asante Rewards points at hotels worldwide. The agreement was signed on May 13 and allows mutual point conversions between the two loyalty programmes.

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Colombia's civil aviation authority reported 19.6 million air passengers moved between January and April, up 7.7 percent from the same period in 2025.

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