Shakira's concert at Estadio Pascual Guerrero on October 25, 2025, drew over 30,000 people in Cali, showcasing high civic behavior and generating an economic impact exceeding 21 million dollars. Attendees and officials praised the order and cleanliness of the event, which debunked myths about the city's readiness for major shows. Cali residents now call for more entertainment events to boost tourism and the local economy.
On Saturday, October 25, 2025, Shakira performed at Cali's Estadio Olímpico Pascual Guerrero, drawing over 30,000 spectators. The event proceeded without incidents, featuring orderly entry and exit, adherence to schedules, and a clean environment, as reported by attendees and organizers. This debunked the myth that Cali was unprepared to host world-class artists, a notion prevalent at the year's start when the city was excluded from the 'Las mujeres no lloran' tour.
Despite initial skepticism, Mayor Alejandro Eder and then-Secretary of Culture and Tourism Mabel Lorena Lara pushed forward with arrangements to bring the concert. Now as Secretary of Economic Development, Mabel Lara stated: “Events of this magnitude boost the local economy, create jobs, and position Cali as an attractive destination for cultural tourism.” Hotel occupancy reached nearly 100% over the weekend, surpassing previous peaks like the 2024 COP16, which generated 11 million dollars.
The total economic impact exceeded 21 million dollars in direct and indirect income, benefiting hospitality, transportation, and gastronomy. One attendee remarked: “Cali proved it can fill a stadium and maintain order; we need more events like this.” In 2024, Cali welcomed over 3 million visitors, with a 12% increase in international arrivals and 92% domestic tourists aged 27 to 38, per ProColombia.
Challenges remain in security and transportation to compete with cities like Bogotá and Medellín. Cali residents now urge bringing artists such as Karol G or Bad Bunny, supporting the #CaliEsDondeDebesEstar campaign to establish the city as Colombia's entertainment hub.