Cybertruck Demand Fades as Tesla Grapples with Sales Slump and Competition

Building on expert Doug DeMuro's forecast of used Cybertruck prices falling to $35,000 within 18 months, initial excitement is waning beyond early adopters. Online reactions highlight novelty wearing off, while Tesla faces resale concerns, 2025 sales drops linked to Elon Musk's politics, and intensifying EV rivalry.

DeMuro's prediction, based on Cars & Bids data showing used prices dipping from $60,000s, underscores the Cybertruck's struggle to maintain value post-2023 launch at ~$80,000.

Commenters echo the sentiment: "the novelty has worn off," with others suggesting viability only "at $35,000 or less." This raises alarms for current owners amid potential steep depreciation, compounded by delivery delays and shifting production.

Tesla's challenges extend beyond the Cybertruck. Significant sales declines in 2025, partly attributed to Musk's political activities, coincide with surging competition from other electric pickups and SUVs. Consumers now weigh options more critically, factoring in range, charging, and ownership costs.

These dynamics could slow the EV transition critical for reducing emissions, as market saturation prompts cautious buying.

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Illustration depicting sharp decline in Tesla Cybertruck sales with nearly empty rainy dealership lot and plummeting sales graph billboard.
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Tesla Cybertruck Sales Drop 48% in 2025 Amid Recalls, Lost Tax Credits, and EV Market Slump

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Tesla's Cybertruck sales plummeted 48% in 2025 to 20,237 units from 38,965 in 2024—the steepest decline among U.S. electric vehicles—per Cox Automotive and Kelley Blue Book data. The downturn, far below initial projections of 250,000 annual units, stemmed from multiple recalls, the end of $7,500 federal tax credits, affordability issues, design polarization, and Elon Musk-linked backlash, despite international expansion and a leading EV market share.

Car expert Doug DeMuro forecasts Tesla Cybertruck prices falling to $35,000 within 18 months, based on used market trends from his Cars & Bids platform and fading novelty after the 2019 unveiling. This comes as the electric pickup faces declining demand, production issues, and 2025 sales drops linked to competition and Elon Musk's political activities.

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Tesla's Cybertruck sales dropped sharply to 20,237 units in 2025, a 48.1% decline from 38,965 in 2024, according to Cox Automotive data. This marked the largest absolute sales drop among U.S. electric vehicles, amid broader EV market challenges including the end of a $7,500 tax credit. Despite the setback, Tesla remained the top EV seller in the U.S. with about 589,160 vehicles sold.

Tesla's stock has a history of sharp declines, and analysts now highlight intensifying challenges that could trigger further drops. Key concerns include margin pressure from price competition, eroding market share in China, and production setbacks with the Cybertruck and 4680 batteries. These factors threaten the company's growth narrative amid already strained financials.

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Elon Musk recently praised the Cybertruck as Tesla's best vehicle ever on social media, but sales data tells a different story. Reports indicate that fewer than 2.5% of reservations have converted to actual purchases, lagging behind other Tesla models. This disconnect highlights ongoing challenges for the electric truck.

Tesla has reduced monthly lease payments for its Model 3, Model Y, and Cybertruck in the United States by up to 23 percent, effective immediately. The discounts aim to boost demand following the end of the federal EV tax credit. Prices will rise again on November 1.

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Tesla is set to raise lease pricing for its Model 3, Model Y, and Cybertruck in the United States, with hikes of up to 67% effective December 26, 2025. Customers must order and apply for leasing by that date and take delivery by December 31 to secure current rates. The changes include higher monthly payments and increased down payments across variants.

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