Garmin files trademark for CIRQA, potential Whoop competitor

Garmin has filed a US trademark for a wearable device named CIRQA, which tracks physiological data and recovery metrics similar to Whoop bands. The filing, submitted in February and spotted by Gadgets & Wearables, describes measuring physical parameters, bio-signals, stress recovery, alertness, and performance. This follows a January store page leak reported by Android Authority.

The CIRQA trademark covers devices that monitor the body's physical parameters, physiological data, bio-signals, and bodily behavior. It extends to more specific wellness features, including recovery from physical and emotional stress, human alertness levels, and performance tracking. These align closely with the screen-free, data-focused approach of Whoop bands, which analyze health metrics via a smartphone app rather than on-device displays. Whoop recently raised $575 million amid growing interest in such trackers among health optimization enthusiasts. Fitbit also entered the space, teasing a Whoop-style band with NBA star Steph Curry at the end of March. Garmin's move comes after an accidental leak in January, when a store page for a new wearable briefly appeared online before being removed, as reported by Android Authority. While trademarks and leaks do not confirm a release, they signal Garmin's interest in competing in the screenless fitness band market. TechRadar highlighted the US Patent and Trademark Office filing as proof of Garmin capitalizing on the trend.

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Whoop announced plans to let users in the United States access on-demand video consultations with licensed clinicians inside its fitness tracking app. The feature will launch this summer and include electronic health record syncing. The company also introduced new artificial intelligence tools for personalized coaching.

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Fitness tracker company Whoop has entered the fashion world through a collaboration with designer Samuel Ross's SR_A studio. The Project Terrain collection integrates Whoop's health sensors into performancewear, allowing users to wear the device discreetly in clothing pockets. The first drop launches on March 12, featuring items like undershirts, shorts, and jackets for men and women.

Experts say health-tracking features on wearables can trigger anxiety in some users. They recommend turning off alerts and consulting physicians.

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Disney enthusiasts are turning to the Oura Ring from Amazon to track sleep, activity, and recovery during intense park visits. The smart ring, along with sizing kits, protective covers, and charging stations, appeals to fans who meticulously plan their vacations. Accessories help optimize health data amid long days at Disney World.

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