Garmin files trademark for CIRQA, potential Whoop competitor

Garmin has filed a US trademark for a wearable device named CIRQA, which tracks physiological data and recovery metrics similar to Whoop bands. The filing, submitted in February and spotted by Gadgets & Wearables, describes measuring physical parameters, bio-signals, stress recovery, alertness, and performance. This follows a January store page leak reported by Android Authority.

The CIRQA trademark covers devices that monitor the body's physical parameters, physiological data, bio-signals, and bodily behavior. It extends to more specific wellness features, including recovery from physical and emotional stress, human alertness levels, and performance tracking. These align closely with the screen-free, data-focused approach of Whoop bands, which analyze health metrics via a smartphone app rather than on-device displays. Whoop recently raised $575 million amid growing interest in such trackers among health optimization enthusiasts. Fitbit also entered the space, teasing a Whoop-style band with NBA star Steph Curry at the end of March. Garmin's move comes after an accidental leak in January, when a store page for a new wearable briefly appeared online before being removed, as reported by Android Authority. While trademarks and leaks do not confirm a release, they signal Garmin's interest in competing in the screenless fitness band market. TechRadar highlighted the US Patent and Trademark Office filing as proof of Garmin capitalizing on the trend.

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