GU unveils first collection overseen by Francesco Risso

The Uniqlo sister brand GU this week unveiled its first collection overseen by Francesco Risso, the former creative director of Italian luxury label Marni. The line includes $18 jeans.

GU announced the launch of the collection on July 18, 2026. Francesco Risso directed the designs as part of his new role with the fast-fashion retailer.

The items feature accessible pricing, with jeans listed at $18. This marks Risso's initial work for GU after his tenure at Marni.

The Japan Times reported the unveiling based on details from the retailer.

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Francesco Risso's debut collection for GU, the Fast Retailing-owned brand, launches in the US today. The line introduces a system of six characters to guide shoppers through coordinated styles.

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The fashion label Gu, a sibling to UNIQLO, continues to draw growing attention from American teens even as it maintains a low public profile.

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Designer Kei Ninomiya presented his first menswear collection on June 17 at Pitti Uomo in Florence. The show featured an extension of his DSM Kei Ninomiya line for Dover Street Market.

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