LVMH announces sale of Marc Jacobs to WHP Global

Luxury giant LVMH has reached an agreement to sell the Marc Jacobs brand to WHP Global. The deal is expected to close by the end of the year after regulatory approvals.

LVMH and WHP Global announced on Thursday a definitive agreement for the American investment firm to acquire Marc Jacobs. The transaction amount has not been disclosed.

The brand, acquired by LVMH in 1997, will retain its namesake creator Marc Jacobs as creative director once the sale is completed.

WHP Global already owns the rag&bone, G-Star and Vera Wang brands. Completion is scheduled by the end of the year, subject to necessary regulatory approvals.

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WHP Global has closed its purchase of LVMH's majority stake in Marc Jacobs, bringing in G-III Apparel Group as co-owner. Marc Jacobs will remain creative director as the brand shifts focus to licensing under WHP and retail/wholesale operations under G-III.

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WHP Global and Marquee Brands have bought two prominent luxury fashion houses in the past week. The moves reflect a broader push by such firms into premium brands.

Jack McCollough and Lazaro Hernandez, creative directors at Loewe, appeared on a recent Vogue podcast to discuss their first year in Paris and plans for the brand.

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