Roku offers extended holiday streaming deals

Even after Black Friday, Roku continues to provide discounts on various streaming services through early next year. Users with Roku devices can access free trials and reduced rates on popular platforms like Apple TV and Howdy. These promotions aim to keep entertainment affordable during the holiday season.

Roku has rolled out a series of streaming deals that extend beyond the typical Black Friday period, lasting into January. These offers are accessible exclusively through Roku devices and apps, encouraging users to sign up directly on the platform.

A standout promotion is three months of free access to Apple TV, previously known as Apple TV Plus, which normally costs $13 per month. This deal is available until January 19. For Roku's own ad-free service, Howdy, subscribers can get the first two months at $1 each, down from the usual $3 monthly fee, with the offer expiring on January 2.

Budget-conscious viewers have options too. Frndly TV, a live TV streaming service with a Classic plan priced at $11 per month, offers a 30-day free trial ending January 5. On The Roku Channel, several premium add-ons are discounted to $2 per month for the first two months. This includes Hallmark Plus (regularly $8), Starz ($11), BET Plus ($6), Lifetime Movie Club ($5), Sundance Now ($7), Acorn TV ($9), All Reality ($5), UP Faith & Family ($6), and A&E Crime Central ($6).

One exception is Screambox, available at $3 per month for a full year, compared to its standard $5 rate. Most of these discounts conclude on January 2, except for the extended Apple TV and Frndly TV trials. These promotions provide significant savings for Roku users looking to expand their streaming libraries without long-term commitments.

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Illustration depicting Netflix's subscription price increases with rising price tags, spilling wallet, and surprised family viewers.
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Netflix raises prices on all US subscription plans

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Netflix has increased prices across its US subscription tiers, with the ad-supported plan rising from $8 to $9 per month. The standard ad-free plan now costs $20, up from $18, and the premium plan is $27, previously $25. The changes take effect immediately for new subscribers and will roll out to existing ones in coming weeks.

Amazon Prime Video has added Roku's $3-per-month Howdy streaming service as a new add-on subscription available in the US. The commercial-free service, first launched on Roku devices in August 2025, now expands to the Prime Video app for the first time outside its original platform. Prime members can access it alongside other add-ons like Apple TV and ad-free Peacock.

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CNET has released its latest rankings of top on-demand and live TV streaming services for 2026, highlighting changes like price increases and a pending merger between Hulu and Fubo. The reviews emphasize value, content variety, and features amid rising costs for cord-cutters. Key picks include Netflix for originals and YouTube TV for live channels.

Roku has reported 18% year-over-year gross profit growth and exceeded its EBITDA guidance. The company maintained GAAP profitability for consecutive quarters and holds a strong cash position with no debt. Management forecasts at least 21% platform revenue growth and over $1 billion in free cash flow by 2028.

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Apple TV+ enjoyed its most successful year in 2025 and is set to continue the momentum with a robust lineup of new and returning series in early 2026. The platform has highlighted 10 standout shows premiering from January to April. These include thrillers, comedies, and sci-fi adventures featuring acclaimed actors.

Major platforms like Netflix, Hulu, and Prime Video are rolling out fresh films this month, spanning genres from mysteries to holiday tales. Standouts include Rian Johnson's latest whodunit and George Clooney's introspective drama. These additions provide diverse viewing options for audiences at home.

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Major League Baseball has introduced blackout-free in-market streaming subscriptions for 21 of its 30 teams ahead of the 2026 season. ESPN has acquired rights to sell the MLB.TV service, offering fans more options to watch games through apps and websites. This move aims to eliminate local blackouts and enhance accessibility for baseball enthusiasts.

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