Samsung chief returns from Europe after EV battery talks

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Samsung Electronics Chairman Lee Jae-yong returned to Seoul on Friday from a business trip to Europe. He likely held meetings with European carmakers on battery cooperation. He arrived at Gimpo International Airport with Samsung SDI CEO Choi Joo-sun.

Samsung Electronics Chairman Lee Jae-yong returned to Seoul on Friday, March 13, 2026, from a business trip to Europe, where he likely held meetings with European carmakers to discuss battery cooperation. Upon arriving at Gimpo International Airport in western Seoul with Samsung SDI CEO Choi Joo-sun, Lee responded "Yes" when asked if he had met European automotive clients.

Industry watchers speculate that Lee met representatives from major German carmakers, including Mercedes-Benz, as the Samsung Group seeks to strengthen its battery business through Samsung SDI. "We met with various clients (besides Mercedes-Benz as well)," Choi told reporters at the airport, without providing further details.

Samsung SDI currently lists BMW and Volkswagen among its major clients and is in talks with Mercedes-Benz over potential supplies of electric vehicle (EV) batteries, according to industry sources. Meanwhile, Lee is widely expected to meet Lisa Su, CEO of Advanced Micro Devices (AMD) Inc., next week in South Korea.

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AMD CEO Lisa Su in a meeting with South Korean officials, Samsung executives, and AI startup leaders discussing AI partnerships.
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Lisa Su, CEO of U.S. chipmaker AMD, met South Korean government officials, Samsung Electronics and AI startup Upstage on March 19 to discuss AI partnerships. She had met Samsung Chairman Lee Jae-yong the previous day. The meetings focused on strengthening the AI ecosystem and developing sovereign AI models.

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Samsung SDI signed a multiyear electric vehicle (EV) battery supply agreement with Mercedes-Benz Group AG in Seoul on Monday. The deal marks the first such supply contract between the companies, providing high-performance batteries for next-generation EVs. The firms also agreed to expand cooperation in future mobility, including joint development of advanced battery technologies.

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