Sharp decline in Chinese tourists but overall visitors to Japan exceed record

The number of Chinese tourists to Japan grew by just 3.0% year-on-year in November, a sharp drop from October's 22.8% increase. The Japan National Tourism Organization's data suggests deteriorating Japan-China relations played a role in this slowdown. Meanwhile, total inbound visitors from January to November hit 39,065,600, surpassing the 2024 annual record of 36,870,148.

According to statistics released by the Japan National Tourism Organization on Wednesday, the number of Chinese visitors to Japan in November rose by only 3.0% compared to the previous year, down sharply from a 22.8% increase in October. Analysts attribute this slowdown to strained relations between Japan and China, which may be dampening travel enthusiasm.

In contrast, overall inbound tourism remains robust. From January to November, Japan welcomed 39,065,600 foreign visitors, marking a 17.0% rise from the same period last year. This total already exceeds the full-year record of 36,870,148 set in 2024, positioning 2025 for a second straight year of highs. Factors include post-COVID recovery and a weaker yen, enhancing Japan's appeal as a destination.

By nationality, China topped the list with 8,765,800 visitors, followed by South Korea and Taiwan. While tourism continues to bolster the economy, the dip from China could influence future trends.

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Tokyo shopkeepers cheerfully serve Japanese customers in a bustling store, shrugging off fewer Chinese tourists amid diplomatic tensions.
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Japanese businesses brush off worries over fewer Chinese tourists

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A diplomatic spat over Japanese Prime Minister Sanae Takaichi's remarks on Taiwan prompted China to warn its citizens against traveling to Japan, leading to fewer Chinese tourists, but Tokyo business owners largely dismiss concerns about sales impacts. Managers report that increased Japanese shoppers have offset the drop. In China, group tour cancellations are surging.

Chinese tourists visiting Japan declined in February, marking the third consecutive month. Previously the biggest source of tourists to Japan, Chinese travelers have now been overtaken by South Korean visitors.

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Geopolitical tensions leading to Beijing's travel advisories caused a sharp drop in duty-free sales at major Japanese department stores in December. This decline underscores Japan's vulnerability to shifts in Chinese tourism, a vital engine for economic recovery.

The Hong Kong Tourism Board released visitor figures for the first two months of 2026, with mainland Chinese tourists accounting for 79.3 per cent of total arrivals. February saw 5.14 million arrivals, a 40 per cent year-on-year increase, attributed to the Chinese New Year holiday.

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China's tourism market hit its first travel peak of the year during the three-day New Year holiday, with 142 million domestic trips generating about 84.8 billion yuan ($12.13 billion) in revenue. The period saw strong growth in both domestic and international tourism, as younger travelers favored diverse experiences.

Despite a large exodus of local residents, Hong Kong's hotels and tourist-area restaurants reported robust business during the Lunar New Year holiday from February 13 to 18. Immigration Department figures show 2.5 million outbound journeys by locals, compared to 1 million tourist arrivals. Visitor numbers rose, but the net outflow increased year on year.

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South Korean travelers are flocking to Shanghai thanks to China's visa-free policy, underpinning the city's tourism revival. Visitor numbers rose from 570,000 in 2023 to 1.37 million in 2025, with Shanghai accounting for 43% of all South Korean trips to mainland China.

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