Sharp decline in Chinese tourists but overall visitors to Japan exceed record

The number of Chinese tourists to Japan grew by just 3.0% year-on-year in November, a sharp drop from October's 22.8% increase. The Japan National Tourism Organization's data suggests deteriorating Japan-China relations played a role in this slowdown. Meanwhile, total inbound visitors from January to November hit 39,065,600, surpassing the 2024 annual record of 36,870,148.

According to statistics released by the Japan National Tourism Organization on Wednesday, the number of Chinese visitors to Japan in November rose by only 3.0% compared to the previous year, down sharply from a 22.8% increase in October. Analysts attribute this slowdown to strained relations between Japan and China, which may be dampening travel enthusiasm.

In contrast, overall inbound tourism remains robust. From January to November, Japan welcomed 39,065,600 foreign visitors, marking a 17.0% rise from the same period last year. This total already exceeds the full-year record of 36,870,148 set in 2024, positioning 2025 for a second straight year of highs. Factors include post-COVID recovery and a weaker yen, enhancing Japan's appeal as a destination.

By nationality, China topped the list with 8,765,800 visitors, followed by South Korea and Taiwan. While tourism continues to bolster the economy, the dip from China could influence future trends.

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