Toyota Motor Corp. group held the top spot in global auto sales for the sixth straight year in 2025, with group sales rising 4.6% to 11.32 million units. Strong demand for hybrid vehicles in North America helped it outperform Volkswagen significantly. The achievement came despite trade tensions and rising Chinese competition.
Toyota Motor Corp. group achieved 11.32 million units in global sales for 2025, a 4.6% increase from the previous year, securing its position as the world's largest automaker for the sixth consecutive year. This figure includes subsidiaries Daihatsu Motor Co. and Hino Motors Ltd., with Toyota brand sales alone reaching a record 10.54 million units, up 3.7%. Overseas sales expanded 3.1% to 9.25 million units, driven by a 7.3% jump in North America to 2.93 million units, while China saw a modest 0.2% rise to 1.78 million amid fierce local competition, and Japan grew 4.1% to 1.50 million thanks to demand for the new luxury Crown model.
Group production climbed 5.7% to 11.22 million units, with Toyota alone up 4.5% to 9.95 million. Hybrid vehicle sales rose 7.0% to a record 4.43 million units globally, including a 19.9% surge in North America to 1.27 million. Electric vehicle sales increased 10.2% to 4.99 million units.
These results came despite U.S. President Donald Trump's trade war, which has prompted warnings from global carmakers of billions in losses from tariffs, higher prices, or production shifts. Toyota's resilience highlights the strength of hybrid demand in key markets. Group sales for December 2025 were up 3.1% to 993,356 units.
In Japan, Suzuki overtook Nissan as the third-largest automaker with 3.3 million units, but Toyota's 10.5 million (including Lexus) remained dominant.