EV sales
Tesla's 2025 Full-Year Sales: Second Consecutive Decline and Lost EV Leadership
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Building on November 2025 slumps across the US, Europe, UK, and China, Tesla's full-year 2025 sales fell for the second straight year, ceding its spot as the world's top EV seller. Key pressures included backlash against CEO Elon Musk's politics, U.S. tax incentive expirations, and surging competition, with shares dropping 5% after Nvidia's open-source autonomous driving reveal.
In January 2026, BYD outsold Tesla by a 10-to-1 margin in Australia's electric vehicle market, with 5,001 units versus Tesla's 501—a 641% surge for BYD and 32% decline for Tesla year-over-year. This builds on BYD's 2025 global overtake of Tesla and intensifying local competition in a market growing 93.3% annually.
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Electric vehicle sales in the United States totaled more than 1.27 million units in 2025, capturing 7.8% of new-car sales, according to Kelley Blue Book estimates. While Tesla maintained its dominance with over 589,000 vehicles sold, General Motors surged 48% to claim second place. A sharp Q4 decline followed the expiration of the federal $7,500 tax credit in September.