Swiss watchmaker Krayon has introduced a playful limited-edition timepiece celebrating the iconic video game Pac-Man. The Krayon × Pac-Man, limited to 15 platinum pieces, adapts the brand's Anywhere mechanism to animate the game's maze, ghosts, and dots according to sunrise and sunset times. Priced above CHF 150,000, each watch features unique artistic variations.
Krayon, founded by Rémi Maillat, revealed the Krayon × Pac-Man watch as a tribute to the arcade classic that debuted in Japan on May 22, 1980, under Namco. Originally named Puck Man, the game was renamed due to vandalism concerns. Its creator, Toru Iwatani, designed it to appeal to all players, featuring Pac-Man navigating a maze to eat dots while evading ghosts—Blinky (red), Pinky (pink), Clyde (orange), and Inky (light blue). Power Pellets turn ghosts blue and edible for points, as Maillat and his partner Fei Hou recall from their youth playing the non-violent game intensively. The watch builds on Krayon's 2020 in-house C030 caliber from the Anywhere collection, which displays sunrise and sunset for any location. This hand-wound movement, just 5mm thick with 432 components, 55 jewels, a 72-hour power reserve, and 21,600 vibrations per hour, now powers Pac-Man's journey around the dial. A yellow Pac-Man figure serves as the day/night indicator, advancing like the sun on dual sapphire discs—one for day, one starry for night. Dots, fruit, and ghosts emerge at sunrise and sunset; the 'great cookie' marks sunset, with ghosts turning blue at midnight before reverting at dawn. Their gaze direction hints at sunrise, symmetrizing on equinoxes. Housed in a 39mm platinum case with a 9.5mm profile, dual sapphire crystals, and 30m water resistance, the watch features a polished onyx dial recreating the 1980 pixel art maze via pad-printing for a translucent effect. Hand-painted perimeter elements like fruit and ghosts float ethereally, with pixelated typography for 'DEC' and 'MIDNIGHT.' Each of the 15 pieces varies—ghost leg counts, fruit shapes, positions—paired with a hand-stitched black alligator strap and platinum pin buckle. The price is available on request from Krayon.