Illustration showing children transitioning from playing Roblox to GTA, with Take-Two CEO and GTA 6 release info.
Illustration showing children transitioning from playing Roblox to GTA, with Take-Two CEO and GTA 6 release info.
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Take-Two CEO says kids who love Roblox will grow up to play GTA

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During Take-Two Interactive’s earnings call on May 21, CEO Strauss Zelnick said children who enjoy Roblox will naturally move on to Grand Theft Auto as they mature. He also confirmed that Grand Theft Auto 6 is still on track for its planned November release.

Take-Two Interactive reported its fourth-quarter and full-year results during an earnings call held on May 21. CEO Strauss Zelnick responded to a question about whether young Roblox players would want to buy an $80 Grand Theft Auto 6 when they grow older. He stated that children reach a point where they no longer want kids’ programming and seek more mature experiences instead. Zelnick added that the company’s M-rated titles are available only to those 17 and above and that engaging with interactive entertainment makes interest in such games likely.

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Initial reactions on X centered on Take-Two's confirmation that GTA 6 is still scheduled for November, with some users expressing relief and others voicing skepticism about potential delays. The CEO's comment linking Roblox players to future GTA fans received minimal direct discussion or varied opinions.

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Take-Two Interactive CEO Strauss Zelnick discussed potential acquisitions during an investor call. The comments came after the release of the company’s full fiscal year earnings. Zelnick highlighted three uses for incoming cash from Grand Theft Auto VI.

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Strauss Zelnick, chief executive of Take-Two Interactive, stated that creating massive hits like Grand Theft Auto has become increasingly difficult. He spoke during a conference appearance on May 27.

Grand Theft Auto 6 will include an in-game social network where players watch viral videos, follow influencers and unlock secret side missions through a mobile phone interface.

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Sony has begun sending targeted marketing emails to PlayStation users about Grand Theft Auto VI, prompting speculation of an upcoming promotional campaign by Take-Two and Rockstar Games.

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