日本运动品牌亚瑟士预计，其印度业务在未来五年内每年增长高达35%，针对世界上人口最多国家中拥抱更健康生活方式的马拉松跑者和休闲跑者。这家总部位于神户的公司旨在到2029年成为印度跑鞋的最大卖家。目前在高端细分市场位居第三，它寻求在快速增长的市场中超越耐克和阿迪达斯等对手。
总部位于神户的体育鞋和休闲运动服制造商亚瑟士，正在印度定位自身以实现显著增长，因为健康意识强的消费者对跑步兴趣激增。亚瑟士印度董事总经理拉贾特·库拉纳在接受采访时表示：“我目标是在未来三年内成为高端运动鞋领域的第一名。”该公司目前在印度高端跑鞋细分市场排名第三，并计划超越根深蒂固的竞争对手如耐克和阿迪达斯，到2029年夺取首位之位。 这一雄心勃勃的目标与亚瑟士对印度业务未来五年每年增长高达35%的预期一致，该增长由世界上人口最多的国家中的马拉松跑者和休闲跑者驱动。随着城市专业人士和富裕阶层拥抱更健康的生活方式，市场正在快速扩张，推动了对优质运动鞋的需求。虽然竞争日益激烈，但亚瑟士专注于高端细分市场可能有助于其抢占更大份额，不过要超越这些巨头需要战略创新和针对性营销。
ASICS announced on June 10 that it will spin off its Onitsuka Tiger sneaker brand into a new wholly owned subsidiary called OT Group Corp to speed up decision-making amid strong demand from foreign tourists.
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Two athletes shattered the sub-two-hour marathon barrier at the London Marathon last Sunday, both wearing Adidas's Pro Evo 3 supershoe. Sabastian Sawe set a men's world record of 1:59.30, with Yomif Kejelcha second at 1:59.41. Tigist Assefa established a women's world record of 2:15.41 in the same shoe.
adidas has introduced the Tokyo Contempo, a chunky-soled running version of its classic flat Tokyo sneaker. The new model blends elements from the EVO SL with Tokyo design details.
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ASICS has partnered with designer Kiko Kostadinov to launch the UB13-S GEL-SD LYTE, a conceptual sneaker blending running heritage with artistic elements. The shoe features a 'Black Coffee/Midnight' palette and shell-like upper layers inspired by eggshells. It is available now for $190 on ASICS' website.