中国顶尖大学教授苏健认为，中国消费者不愿购买奢侈品的部分原因是感到被污名化。他建议当局克服这种根深蒂固的“奢侈恐惧症”，将追求奢侈品视为社会进步的标志。这与政府去年的节俭运动相悖。
中国正努力刺激消费支出，但北京大学教授苏健在最近发表的一篇文章中指出，一个心理障碍阻碍了这一进程：公众中根深蒂固的“奢侈恐惧症”。
苏健认为，中国家庭不愿大肆购买奢侈品，部分原因是这样做会感到被污名化。他写道：“追求奢侈品不应被污名化，而应被视为社会进步的标志。”这篇文章上周发表，针对中国零售销售疲软和国内需求不足的问题。
这一提议与中国主流意见相悖。去年，政府实施了严格的节俭运动和打击奢侈支出的宣传活动，以应对房地产市场低迷和出口压力。尽管如此，苏健强调，改变态度是提升家庭消费和实现增长目标的关键。
文章还提到了瑞士钟表业等关键词，暗示奢侈品行业可能从中受益。但苏健的观点突显了经济解决方案的复杂性，包括刺激消费和克服文化障碍。
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