The Coca-Cola Company will bring the original FIFA World Cup Trophy to India in January 2026 as part of a global tour ahead of the 2026 tournament. The tour will visit New Delhi and Guwahati from January 10 to 13, offering fans close encounters with football's iconic symbol. This marks the trophy's return to India after 12 years.
The FIFA World Cup™ Trophy Tour by Coca-Cola is set to make a significant stop in India, bringing the original trophy to New Delhi and Guwahati between January 10 and 13, 2026. This initiative is part of a broader global journey leading up to the FIFA World Cup 2026™, which will be hosted across Canada, Mexico, and the United States in an expanded format with more teams and matches. The tour will cover 30 FIFA Member Associations, including 75 stops over more than 150 days.
In New Delhi, the trophy arrives on January 10 via a FIFA Charter Landing. The following day, January 11, it will be displayed at NSIC Grounds in Okhla, providing selected fans with a limited viewing experience. The tour then proceeds to Guwahati for a dedicated FIFA World Cup Trophy Exhibition, coinciding with Magh Bihu celebrations to blend football with local culture.
Events at both locations will feature football-themed engagement zones, freestyle football demonstrations, and food festivals showcasing regional cuisines. Coca-Cola India will integrate sustainability efforts through its 'MaidaanSaaf' programme, implementing waste collection, segregation, recycling stations, and trained volunteers to promote responsible practices at these high-attendance gatherings.
Mickael Vinet, Vice President of Global Assets, Influencers and Partnerships at The Coca-Cola Company, expressed enthusiasm: “We’re excited to bring fans closer to the heart of the action with the FIFA World Cup Trophy Tour by Coca-Cola. This year’s tour offers fans an incredible opportunity to experience the thrill and connection of football up close.”
Karthik Subramanian, Senior Director of Marketing for Coca-Cola Category in India and Southwest Asia, highlighted the cultural impact: “Coca-Cola has always played a part in shaping cultural moments, and football has become one of the strongest social currencies in that mix. Our partnership with FIFA builds on that insight.”
FIFA’s Chief Business Officer, Romy Gai, noted the partnership's legacy: “For two decades, our partnership with Coca-Cola has united fans and brought them the magic of the FIFA World Cup through the FIFA World Cup Trophy Tour by Coca-Cola. Over five editions, the iconic trophy has visited 182 of our 211 Member Associations.” Coca-Cola has been associated with FIFA since 1976 and an official sponsor since 1978, holding exclusive rights to the trophy tour.
This visit returns the trophy to India after 12 years, celebrating football passion, culture, and fan engagement.
