菲律宾农业部正通过加强协调与品牌推广，力求将紫薯打造成为主要的出口产品。
菲律宾农业部在马尼拉与紫薯种植户、加工商及出口商举行了会议。农业部长弗朗西斯科·提乌·劳雷尔（Francisco Tiu Laurel Jr.）表示，政府将采取行业主导的方针，而非制定自上而下的规划。
他强调，农业部将根据利益相关者确定的需求提供资金和研究支持。目前行业面临的挑战包括供应链分散以及缺乏统一的营销手段。
计划内容包括成立全国紫薯联合会，在奎松省、拉古纳省、邦阿西楠省和奥罗拉省扩大组织培养育苗技术的应用，并开展关于品牌塑造的市场研究。提乌·劳雷尔指出，主要的竞争来自其他东盟国家。
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