全家便利店在其Convenience Wear系列中首次推出手表

全家便利店将于4月17日起推出与西铁城表业(Citizen Watch Co.)合作开发的首款手表,作为其Convenience Wear系列的一部分。该款手表售价1998日元,具备10个大气压的防水性能,并提供两种配色方案,融入了全家便利店的品牌色彩。此举进一步扩展了深受外国游客欢迎的产品线。

全家便利店(FamilyMart Co.)正在为其广受外国游客欢迎的Convenience Wear系列引入手表产品。这是该连锁店首次与西铁城表业合作生产手表,款式分为两种,指针和表带上采用了全家便利店的标志性配色。该系列产品售价1998日元,防水深度达10个大气压,将于4月17日正式发售。

为庆祝品牌成立45周年,全家便利店还推出了以20世纪80年代及现行品牌标识为灵感设计的袜子和手帕。

Convenience Wear系列自2021年推出以来迅速走红,目前Famima品牌袜子的销量已突破3300万双。包括木村拓哉在内的多位日本明星曾被拍到穿着绿色和蓝色条纹袜,而折叠伞等商品也因受到旅行者青睐而成为热门纪念品。由东京设计师落合宏理(Facestam品牌创始人)设计的衬衫和内衣产品也获得了良好的市场反响。

去年首次推出的太阳镜产品曾创下3万副迅速售罄的佳绩,今年又增加了棕色混合色和透明棕色新款。尽管部分产品可在网上购买,但其他产品仅限实体店销售。截至2026年2月的财年,该系列销售额达到200亿日元。公司计划将每个加盟店的店内陈列架数量从1个增加到3.5个。全家便利店的一位负责人表示:“考虑到店铺空间限制,我们会与加盟店店主及员工进行协商,最终由他们决定陈列规模。”

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