FamilyMart is launching its first wristwatches, developed with Citizen Watch Co., as part of its Convenience Wear lineup starting April 17. Priced at 1,998 yen and water-resistant to 10 ATM, the two variants incorporate the chain's colors. The move expands a line popular with foreign tourists.
FamilyMart Co. is introducing wristwatches to its expanding Convenience Wear lineup, popular among foreign tourists. The chain's first watches, made in collaboration with Citizen Watch Co., come in two variations featuring subtle FamilyMart colors on the hands and straps. Priced at 1,998 yen and 10 ATM water-resistant, they go on sale April 17.
To celebrate its 45th anniversary, FamilyMart has released new sock and handkerchief designs inspired by the chain's 1980s and current logos.
Launched in 2021, Convenience Wear has boomed, with Famima socks selling 33 million pairs to date. Japanese celebrities like Takuya Kimura have been spotted wearing the green-and-blue-striped socks, and items such as foldable umbrellas appeal to travelers as souvenirs. Shirts and underwear, designed by Tokyo-based Hiromichi Ochiai of Facetasm, have also gained traction.
Last year's sunglasses debut saw 30,000 units sell out quickly, with new brown mix and clear brown colors added this year. While some products are available online, others are store-exclusive. Sales reached 20 billion yen in the fiscal year ending February 2026, and the company plans to boost in-store display racks from one to 3.5 per franchisee. "We consult with franchisees and staff due to space constraints, leaving the final call to them," a FamilyMart official said.