有人猜测首尔为 BTS 复出而用红色照亮地标性建筑的计划是出于政治动机，Hybe 对此予以驳斥。该公司表示，红色反映了即将发行的专辑《阿里郎》的视觉形象。
首尔市政府宣布将在周五和周六晚上用红色灯光点亮15个地标性建筑，包括南山N首尔塔、乐天世界塔、西堤岛和清溪川，以庆祝BTS的回归。这一决定让一些粉丝和网民猜测，其目的是在 6 月地方选举前宣传人民力量党--该党的象征色是红色，因为市长吴世勋属于该党。Hybe 在周三的一份声明中说："选择红色主题是为了反映 BTS 即将发行的专辑《阿里郎》的主要视觉形象。首尔市政府是应我们的要求使用这种颜色的。该机构敦促公众不要从政治角度过度解读大众文化活动。声明发表后，BTS 的全球粉丝 ARMY 在网上发帖批评这一决定。一些粉丝使用 #BTSisPurple 等标签来强调紫色是该组合长期以来的象征色，并指出埃菲尔铁塔和帝国大厦等地标性建筑通常都点亮紫色灯光。阿里郎》是乐队的第五张录音室专辑，将于周五下午 1 点发行，这也是三年零九个月以来所有成员的首张专辑。
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BTS 的第五张录音室专辑《阿里郎》于 3 月 20 日发行，凭借主打歌《游泳》荣登 Melon Top 100 榜首，首日销量超过 400 万张。BTS 准备于 3 月 21 日在光化门广场举行服兵役后的首次全团演唱会，并在上个月宣布了精心准备的游行和制作细节。这场一小时的免费演出可容纳 22,000 名观众，但预计现场观众将达到 260,000 人。
Seoul is making extensive preparations for BTS's free 'Arirang' comeback concert at Gwanghwamun Square on March 21, with city and government agencies focusing on safety and tourism amid expected crowds of 260,000. Netflix will livestream the event in 190 countries, marking its first live broadcast in Korea. The city is transforming landmarks into an extended concert venue.
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全球 K-pop 偶像团体 BTS 和 Blackpink 正在其重大新项目中挖掘国家遗产，与历史地标和国家机构合作。这一努力将传统韩国文化推向全球舞台。Blackpink 将与韩国国立中央博物馆合作，推出 2 月 27 日发行的全新 EP《Deadline》，而 BTS 计划于 3 月 21 日在光化门广场举办免费演唱会。
Following initial preparations, South Korean authorities detailed enhanced security for the BTS comeback concert on March 21, 2026, in central Seoul, expecting up to 260,000 attendees. The one-hour free event, tied to the Arirang album release, will see 4,800 police and 3,400 officials deployed, prioritizing safety after the 2022 Itaewon crush.
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Following the instant sell-out of tickets for their March 21, 2026, comeback concert at Seoul's Gwanghwamun Square, BTS is fueling a global travel boom, with Filipino visa applications to South Korea up 17 percent. Critics and experts highlight the event's potential for emotional and cultural impact as the group promotes their new album 'Arirang'.
BTS has announced the launch of 'Arirang' pop-up stores in collaboration with MU:DS. The stores will open to coincide with the release of the group's new album titled 'Arirang.' The announcement was made on Weverse on Tuesday.
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BTS has teamed up with Google for a mobile scavenger hunt offering clues about their upcoming album Arirang, ahead of its March 20, 2026 release. Launched March 5, the game features weekly trivia challenges and digital rewards, celebrating the group's legacy as Google's most-searched boy band.