MLB与RISE Worldwide达成合作,旨在推动棒球运动在印度发展

美国职业棒球大联盟(MLB)宣布与RISE Worldwide建立新的合作伙伴关系,以扩大该项运动在印度全国的影响力。此次合作将聚焦于球迷体验、数字内容以及计划于10月在孟买举办的一场现场赛事。此举建立在多年来基层推广工作的基础之上,这些努力已促使该国的棒球参与度迅速提升。

该合作于周三正式宣布。其目标是通过赛事和媒体向更广泛的受众推广棒球,同时通过体育运动加强文化交流。MLB商业与媒体副总裁Noah Garden称,这是该联盟国际战略中的一个重要里程碑。RISE Worldwide的一位发言人指出,印度充满活力的体育市场以及棒球的全球吸引力,是促成此次交易的时机所在。

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