President Gustavo Petro announced that, alongside the Superintendencia de Industria y Comercio (SIC), they will investigate any company irrationally raising prices to customers at the start of the new year. The initiative aims to safeguard consumer rights and foster fair market conditions. Citizens can report unjustified hikes directly to the SIC.
As 2026 begins, Colombian businesses adjust their product and service prices, prompting President Gustavo Petro to step in against potential abuses. Via his X account, the leader confirmed a partnership with the Superintendencia de Industria y Comercio (SIC) to scrutinize any firm unjustifiably hiking rates on customers.
The core goal is to ensure equitable market operations, enabling citizens to report unreasonable price surges to the regulatory body. This oversight aims to deter practices that undermine trust in formal trade and strain household budgets.
Petro highlighted the importance of adhering to existing regulations, delivering a strong signal to the business community about the repercussions of disregarding consumer protections. Thus, enhanced monitoring of corporate conduct promotes a more transparent and fair economic landscape for all stakeholders.
