自2024年起，社交媒体开始对日本选举结果产生重大影响。独立候选人和政党利用在线视频，未经验证的信息传播并塑造了关键议题。专家警告，依赖此类平台存在固有风险。
在日本，2024年被称为“社交媒体选举元年”，人们越来越依赖这些平台做出投票决定。在2024年7月的东京都知事选举中，没有政党支持的石丸伸二利用社交媒体获得约166万票，位列第二。2024年10月的众议院选举中，玉木雄一郎领导的国民民主党通过类似策略取得了重大进展。在11月的兵库县知事选举中，网上流传的视频片段——其中一些包含未经证实的信息——被认为帮助斋藤元彦知事连任。
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Japan's Nikkei share average rallied ahead of Prime Minister Sanae Takaichi's snap lower house election on February 8, driven by a weaker yen and positive polls for her Liberal Democratic Party. Voters are prioritizing inflation countermeasures, while an AI-doctored campaign video has raised concerns over electoral fairness.
Prime Minister Sanae Takaichi's strong social media presence appears to have contributed to the Liberal Democratic Party's historic landslide victory in Japan's House of Representatives election. Her X account gained 35,000 followers during the campaign, with a sharp increase following her debate cancellation due to health issues. Viral posts from supporters amplified her appeal.
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An analysis by Jiji Press shows that consumption tax and rising prices were the most frequently mentioned policy issues on social media ahead of the House of Representatives election. The study examined around 330,000 posts on X over a 17-day period starting January 9. Political parties are closely monitoring these social media trends.
Campaigning for Japan's lower house election began on January 27, 2026—four days after Prime Minister Sanae Takaichi dissolved the house—with Takaichi vowing to resign if her ruling coalition loses its majority. The February 8 vote occurs amid realigned opposition forces, with key issues centering on coalition support and economic relief from inflation.
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Three months into her tenure as Japan's first female prime minister, Sanae Takaichi is connecting with younger voters through a PR strategy that sets her apart from predecessors. This approach appears to be resonating with Japan's youth, potentially recovering votes lost to opposition parties in last year's Upper House election. The key question is how much of this support will endure in Sunday's Lower House election.
Japanese voters cast ballots on Sunday in an election expected to deliver a resounding victory for Prime Minister Sanae Takaichi's conservative coalition, though record snowfall across parts of the country may keep some at home. The 64-year-old, Japan's first female leader, pledged tougher immigration screening and economic growth in a final appeal to voters on the eve of the snap vote. Her straight-talking style has fueled popularity, especially among younger voters.
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The formation of the Centrist Reform Alliance (CRA), born from the merger of the Constitutional Democratic Party of Japan (CDP) and Komeito, has spotlighted the term 'center' in Japan's political discourse. With the Liberal Democratic Party shifting rightward under Prime Minister Sanae Takaichi, the upcoming 2026 Lower House election appears set to pit conservative forces against a centrist bloc. Yet, a closer examination of candidates' and parties' policy proposals reveals more nuance and confusion than simple labels suggest.