South African actress Ama Qamata shares how self-care routines help her navigate the demands of her rising career. As the new L’Oréal Paris ambassador for sub-Saharan Africa, she emphasizes authenticity and faith in maintaining balance. Her journey highlights the importance of grounding practices in a hectic entertainment world.
Ama Qamata, a 27-year-old actress, producer, and now brand ambassador from the Eastern Cape, has built a notable career through roles in Netflix's Blood & Water and Mzansi Magic's Gomora. Despite the acclaim, she faces significant pressures but credits self-care for keeping her grounded. "It’s good to have a routine. I love gym and always make time to do things that ground me as a person and bring me back to my mind," Qamata says. She describes her walks as essential "me time," where she processes thoughts and even cries to prioritize herself.
Her recent appointment as L’Oréal Paris ambassador for sub-Saharan Africa underscores her commitment to authenticity. "I feel so aligned with this brand. I feel so privileged not only to be a part of this iconic brand, but also iconic women from all around the world who look different. To be a part of a sisterhood who empower women all over the world is quite special," she explains. Qamata appreciates L’Oréal's shift toward local representation on the continent, moving beyond a "one size fits all" approach to connect with diverse stories and needs.
Throughout her career, Qamata has stuck to her vision, turning down opportunities that didn't align with her goals. At 21, she decided to be seen as an actress rather than an influencer. This discipline paid off in projects like the film Fight Like a Girl, shot in Goma, Democratic Republic of Congo, which earned her a Rising Star Award at the 2024 Naples International Film Festival and a Best Actress nomination at the 2023 Africa Movie Academy Awards.
Faith plays a central role in her resilience. "The lesson I am learning is to trust God and to always have faith in Him," she says, noting that authenticity led to breakthroughs without chasing trends. Qamata aims to use her platform to empower young women, intending to "lift as I rise" through community outreach. Her story illustrates how self-care fosters growth amid fame's challenges.