Grand Theft Auto 6 has a marketing deal with PlayStation, as confirmed in a recent interview. Take-Two Interactive CEO Strauss Zelnick emphasized that Rockstar Games prioritizes consoles as its core audience. The game is scheduled to launch on November 19 on PS5 and Xbox Series X/S, skipping PC at release.
Take-Two Interactive CEO Strauss Zelnick discussed Rockstar Games' release strategy in an interview with Bloomberg. He stated, “I think with regard to a release like that you're judged by serving the core.” Zelnick elaborated that this involves “really serving the core consumer” first, noting that Rockstar historically launches on consoles before PC. Despite acknowledging that PC now accounts for 45 to 50 percent of sales for big titles, he affirmed consoles remain the priority. When asked if a Sony marketing deal influenced the PC delay, Zelnick replied, “No… I mean, historically Rockstar's gone to console first.” All GTA 6 trailer footage released so far has been captured on PS5 consoles, providing an accurate preview of console performance. The game is set to debut on PS5 and Xbox Series X/S on November 19. This follows Rockstar's pattern, as seen with GTA 5's PC release in April 2015, nearly two years after consoles, and Red Dead Redemption 2's PC version in November 2019, one year later. Zelnick expressed confidence in supporting platforms like the Xbox Series S, saying the team would “find a way to support platforms despite different levels of tech” and that “our labels are really good at that.”
