Pinturas Bler announced it is strengthening its operations in Venezuela as part of its 2026 Latin America expansion. The move comes amid reactivated trade between Colombia and Venezuela. The company sees opportunities in a market with sustained demand but reduced local production capacity.
Colombian paint company Pinturas Bler announced it is bolstering its operations in Venezuela as part of its 2026 Latin American expansion strategy. This step aligns with the reactivation of bilateral trade between Colombia and Venezuela following the border reopening, though volumes remain below historical levels, per the company's statement. In Venezuela, demand persists in areas like maintenance, remodeling, and light industry despite reduced local production capacity. “It is a market with sustained demand and specific technical needs that are not fully met, making it a key destination in our regional strategy,” said José William Ruiz Ramírez, the company's commercial manager. Operations follow a B2B model, leveraging local partners for nationwide reach. “We currently have a strategic ally in Barquisimeto, from which we achieve broad national coverage,” stated Carlos Andrés Ruiz, marketing manager. In Colombia, the paints sector is adjusting after a construction slowdown, with remodeling segments supporting demand via hardware stores, specialized distributors, and digital platforms. The firm also eyes growth in Ecuador, Peru, and Panama.
