The Brazilian watch brand Vittorino Watches, founded in 2021, has earned over 1 million reais this year and now targets the US market for 2026. CEO Vitor Sequeira highlights logistical challenges but sees opportunities in a mature, consumer-driven market.
Vittorino Watches, founded by Vitor Sequeira in 2021 with an initial investment of 50,000 reais, has surpassed 1 million reais in revenue by July this year. The Brazilian luxury watch company plans to enter the US market in the first half of 2026, with Gustavo Araújo serving as local representative and partner.
Sequeira stresses that the main hurdles involve logistics for exporting products. Still, he highlights the advantage of America's strong consumer culture, which appreciates brands with clear identity. "The United States represent a natural step: it's a mature market, with strong consumer culture, and that values brands with identity and consistency. More than expansion, it's positioning. We want to grow, but grow right," the CEO explains.
The American market is portrayed as more competitive and intense, yet fairer, with no room for errors when leaving the home country. Projects successful in Brazil must align with overseas demands, though the brand's value stays the same. "There is more supply, more brands, and more information. At the same time, if you deliver a solid product, with standard and well-defined narrative, you find space. There may be operational adjustments, but the perceived value and brand level remain the same," Sequeira states.
This expansion mirrors Vittorino's steady growth, aiming for global positioning without losing its core essence.