Colombian firm Action Black, under CEO Wilder Zapata, expects major workforce growth in 2026. Operating in six countries, the company aims to create jobs by training local talent and promoting women in key roles. This expansion features new offices, each adding about 10 positions.
Wilder Zapata, CEO and founder of Action Black, announced plans to expand the company's workforce by more than 50% this year. It currently employs over 5,000 people directly and indirectly across Colombia, the United States, Mexico, Spain, Portugal, and Brazil. The firm estimates investing between $15 million and $20 million in its operations and associated brands.
Zapata highlighted job creation's role in national development: “The best way to build a country is by generating employment. We bet on discovering local talent, training it from scratch, and supporting its growth, both professional and personal. This has allowed many of our collaborators to advance within the organization, take on new challenges, and in several cases, carry their experience to other countries, supporting the operations of the new offices we now have in the six markets where we are present.”
Staff undergo training in customer service, objection handling, training concepts, organizational culture, leadership programs, office tools, and KPI management. A key priority is women's labor inclusion, with most board positions held by women. Moreover, offices in the US, Mexico, and Spain—and soon Portugal—are led by Colombian managers and staff. Each new location creates roughly 10 additional jobs, enhancing local employment opportunities.
