Changan unveiled updates to four key models for the Mexican market: the Alsvin Plus sedan and the CS35 Max, CS55 Plus, and CS75 Plus SUVs. The event featured a drive through the Riviera Maya with brief dynamic tests of select vehicles.
Changan aims to solidify its presence in Mexico through updates to its lineup, amid accelerating growth of Chinese brands in the local automotive market. The refreshed models feature the Alsvin Plus sedan as the entry point, now larger than its prior subcompact version. It includes a 1.5-liter atmospheric engine delivering 101 hp, paired with manual or seven-speed DCT transmission, emphasizing interior space, connectivity, and efficiency. Pricing starts at 350,900 pesos. The SUVs take center stage: CS35 Max, CS55 Plus, and CS75 Plus, all powered by a 1.5-liter turbo engine producing 178 hp and 206 lb-ft of torque, with differences in transmissions and features. The Riviera Maya drive included 15-to-20-minute tests of the CS35 Max and CS75 Plus. The CS35 Max targets younger buyers with light steering, neutral suspension, and a track mode featuring artificial engine sound, though it feels more gimmicky than effective. It has bucket seats for a sporty vibe. The CS75 Plus, the flagship, impresses with higher perceived quality, heavy digitalization via a triple-screen setup, and minimal physical buttons. Its eight-speed automatic transmission provides smoother shifts, making it more comfortable and refined to drive. The CS55 Plus, untried here, offers a balanced mix of appealing design, technology, size, and equipment. Top pricing reaches 729,900 pesos for the CS75 Plus. Changan's approach relies on strong equipment levels, eye-catching design, and cabin tech, in a crowded SUV segment where customer service and parts availability will determine long-term success.
