Businessman Jorge Llovet has launched Casa Faraona, a luxury residence with eight apartments in Madrid's Plaza de la Independencia. This new addition to Grupo Distrito Ramsés offers premium spaces decorated in flamenco style for cosmopolitan travelers. It expands an empire that includes restaurants and a hotel in this iconic area.
Jorge Llovet, leading Grupo Distrito Ramsés, has invested over two decades in Plaza de la Independencia near Puerta de Alcalá. His first venture was the Ramsés restaurant in 2007, designed by Philippe Starck, blending dining, champagne bar, music, and terrace to introduce an innovative lifestyle concept to Madrid.
In 2019, he opened the Patio de Leones tavern, evoking Spanish tradition, and three years ago launched the Flamenco de Leones tablao, reviving 19th-century café cantante spirit with shows and dining in varied rooms. Its interior, by studio Jouin Manku, features marble staircases and works by Iván Floro and Sergio Mora.
The recent Casa Faraona opening includes eight apartments from 40 to 400 square meters, paying homage to flamenco. The presidential suite, in a duplex, has two New York-style living rooms, two bedrooms with dressing rooms, five bathrooms, equipped bar, two American kitchens, a show cooking kitchen, wine cellar, vintage turntables, and a terrace with sauna offering views of Puerta de Alcalá and Retiro. This space hosts events for up to 150 people.
The group has organized 10,000 events in 15 years, with rooms like Ramsés' Crystal Room or The Nomad House. For Christmas, they provide special menus and stay open on Christmas Eve and New Year's Eve, mirroring shifts in family customs.
Llovet plans a new three-story, 1,000-square-meter restaurant in a protected building on the plaza, plus five Vestige Collection residences. In two years, it will add six premium venues in 100 square meters, inspired by Buenos Aires' Distrito Faena. 'At the start of the 2000s, Madrid was a city of steakhouses and taverns. We launched a lifestyle and cosmopolitan concept,' Llovet explains. He adds: 'Madrid is living a golden age and is one of the three most interesting cities today alongside Dubai and Milan.'