Advocacy groups demand Meta abandon facial recognition in smart glasses

More than 70 civil liberties and advocacy organizations, including the ACLU, EPIC, and Fight for the Future, have called on Meta to scrap facial recognition plans for its Ray-Ban and Oakley smart glasses. The groups warn the 'Name Tag' feature could empower stalkers, abusers, and law enforcement to silently identify people, endangering abuse victims, immigrants, and LGBTQ+ individuals.

In a letter reported by WIRED, organizations from civil liberties, domestic violence prevention, reproductive rights, LGBTQ+ advocacy, labor, and immigrant rights demanded Meta abandon the facial recognition feature—codenamed 'Name Tag'—internally planned for its Ray-Ban and Oakley smart glasses. This follows earlier reports in February revealing Meta's development efforts, which faced privacy delays.

The letter highlights severe risks: sexual predators and stalkers identifying victims discreetly, federal agents like ICE and CBP targeting immigrants, and threats to abuse survivors and LGBTQ+ people in public. Meta has not publicly responded. The pushback amplifies broader privacy debates around AI-powered wearables, as competitors like Google eye similar tech.

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Realistic illustration of Ray-Ban Meta smart glasses amid a class-action lawsuit over privacy breaches, featuring courtroom elements and data review imagery.
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Meta faces class-action lawsuit over Ray-Ban smart glasses privacy

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A class-action lawsuit has been filed against Meta, accusing the company of misleading consumers about the privacy features of its Ray-Ban smart glasses. The suit follows a Swedish report revealing that contractors in Kenya reviewed sensitive footage captured by the devices, including bathroom use and intimate moments. Meta has confirmed using human reviewers for some data but claims privacy protections are in place.

Meta is developing facial recognition technology for its smart glasses, potentially launching as soon as this year, according to a New York Times report. The feature, codenamed Name Tag, aims to help users identify people they know through AI. However, privacy concerns have delayed its rollout, with the company citing a distracted political landscape as an opportunity for introduction.

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Meta plans to unveil two new Ray-Ban AI glasses models tailored for prescription lens users next week. The glasses, available in rectangular and rounded styles, will be sold through traditional eyewear channels. Bloomberg reports this marks the first time Meta and Ray-Ban target this group specifically with such designs.

Snap, the parent company of Snapchat, is launching a new subsidiary called Specs Inc. to focus on its augmented reality glasses. The move aims to advance mixed-reality Spectacles amid growing competition from Meta and Apple.

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Apple is reportedly developing a small AI-enabled wearable device resembling a pin, similar in size to an AirTag but slightly thicker. The device features cameras, microphones, and a speaker to interact with AI models. It could launch as early as 2027 amid competition from OpenAI and Meta.

Amazon's Ring has ended its planned integration with surveillance firm Flock Safety following widespread criticism of a Super Bowl advertisement. The ad, intended to promote a feature for finding lost pets, instead highlighted privacy concerns over facial recognition and law enforcement access. Senator Ed Markey and online critics described the commercial as dystopian, prompting Ring to abandon the deal announced last October.

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Apple has acquired Q.ai, an Israeli startup developing lip-reading technology for AI interfaces in wearables. The deal, valued at around $2 billion, signals potential shifts in how users interact with devices like glasses and earbuds. This move builds on Apple's history of integrating advanced sensing tech into its products.

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